For The Daily Fresh, the objective was to capture the attention of a fast-scrolling audience instantly. We produced "snackable" content pieces using kinetic typography and rapid-fire editing to deliver entertainment value quickly.

 

This specific creative leverages the popular trivia format—covering icons like Kanye West, Jay-Z, and Biggie—to spark debate and comments in the social feed. The result is a highly shareable asset that boosts organic reach and positions the brand as the "Curators of Fresh" within the urban culture space.