For Sedibus, the design challenge was to establish immediate authority and trust in a highly regulated industry. We moved away from typical counter-culture aesthetics, opting instead for a polished, "investor-ready" look that emphasizes legitimacy and security. The hero section features high-fidelity botanical imagery overlaid with clean, authoritative typography to highlight the core value proposition: "Compliance Simplified." This strategic design effectively targets business owners and investors, positioning the platform as the gold standard for tracking security from harvest to retail.