To drive revenue during this key retail holiday, we shifted the brand narrative from "service" to "gifting." This campaign utilized authentic lifestyle imagery featuring a father-son duo to evoke a sense of legacy and family connection. The strategy integrated a "Loyalty Multiplier" (50 Bonus Reward Points) to incentivize higher cart values and encourage repeat business. The clear "Shop Gift Cards" Call-to-Action was optimized for mobile users, capturing last-minute shoppers and significantly boosting digital product revenue.