To position Sneaks Geeks as the industry expert, we developed a "Value-First" content strategy. This campaign utilized a high-contrast "Before & After" visual narrative to educate the consumer on the risks of at-home cleaning. The design features a cohesive vibrant orange palette to stop the scroll, paired with clear, digestible typography. This educational approach resulted in higher save rates and shares, effectively nurturing cold leads into long-term clients by establishing trust before the sale.