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The Death of the Marketing Funnel (And What's Replacing It)
For decades, marketers have obsessed over the funnel: awareness, consideration, conversion. But here's the uncomfortable truth: your customers don't move in straight lines anymore, and pretending they do is costing you growth. Why the Traditional Funnel Is Broken Today's buyer journey looks less like a funnel and more like a pinball machine. Someone might discover your brand on TikTok, research you six months later after seeing a LinkedIn post, abandon their cart, get retarge
Allegory Global Group clarence@theallegoryagency.com
8 hours ago2 min read
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